Table of Contents
[Demo] How I actually use it (there’s a Loom video walkthrough)
I built tech-marketing-framework because I wanted a better way to use AI for real marketing work.
Not “write me a post” in a blank chat box, generic AI dashboard, or bloated Projects. (Wrote about my full thoughts on the form factor of AI at work here.)
I wanted a setup I could actually work inside every day.
Something grounded in the product, the audience, the positioning, and the proof. Something reusable. Something I could keep improving instead of rebuilding from scratch every time.
The inspiration for the usage pattern#
You know how engineers work in their IDE (e.g. Cursor, Visual Code Studio, etc) or terminal all day with directory structures that can be shared, check in and out, and merged via Git? I really like that pattern and the interrogation of the form factor led me to an experiment in “marketing as code”.
That led me to build this template repo.
You fork or clone it, fill in a small set of docs about your product (Claude is entirely capable to auto-generating this if you point it at documentation, website, even just local repos…something that reflects a high fidelity information of your product), open it in Cursor, and use Claude Code in Cursor terminal through a library of composable skills for recurring marketing jobs.
Sorry I don’t know how to compress that chunk of what it does down more. It sounds highly technical I know. But I promise the learning curve is a small hill and once you climb it the view took my breath away. It feels like flying.
Just launched on Product Hunt! Some ideas for improvement…#
I launched my little repo on Product Hunt over the weekend, and the launch itself is not really the story (even though I fucking love launches lol).
What mattered was the the feedback. Builders, devs, and solopreneurs clearly resonated with the core pain: they know distribution matters, they know AI can help, and they do not want to manually grind through repetitive marketing work from scratch.
The biggest pushback was also useful: a lot of people wanted the value, but not everyone wanted to operate through Claude Code and the terminal. Fair. That tells me:
The problem is very real
The interface still narrows the audience
I’m brainstorming now how to ship a more generalized version of the repo that makes it accessible to non-technical audiences. I don’t have a good solution in mind yet so let me know if you have thoughts!
If you want to try it#
If you are already using Claude Code, or you are curious about what a more grounded AI marketing setup looks like, you can fork the repo and make it your own. Claude can walk you through the setup cloning and usage.
this was first published on aifirstgtm.substack.com.